For  its outreach program, ABA capitalized on the tight social networks in densely populated areas and used word of mouth to publicize its micro finance services. Since ABA first began its SME Project, it has achieved a range of outreach comparable to those of the most successful micro finance ventures in the world: up to September 2009 the project has served over 354,308 with about 126,779 active clients. It has extended over 2,037,725,449 loans amounting to almost US$ 370 million. However, although the foundation has reached a significant number of clients, the share of the available market that it serves is less than ten percent, and significant room for expansion remains. In addition to the number of clients, the composition of the loan portfolio speaks to the effectiveness of ABA‘ s outreach activities. While manufacturing and processing were initially the primary targets of the SME Project, ABA has diversified its portfolio so that it includes loans to clients involved in trade and to those specializing in the service industry. Furthermore, ABA has been very effective in reaching lower income entrepreneurs. Approximately, 50 % of its loans go to micro enterprises.

Outreach